Best Tips On Local Area Marketing With Facebook Ads

Much to the relief of just about everybody, SoLoMo - a crude portmanteau of Social Local Mobile, and surely probably the most god-awful marketing buzzwords around - failed to catch on and be part of digital marketing’s already unbearable lexicon.

However, that doesn’t imply that local internet search also fell through the wayside. If something, it’s become much more crucial than it was a few years ago, specifically for brick-and-mortar businesses looking to drive more visitors to their store.

1. Make Custom Landing Pages for every Campaign

Our first tip is amongst the essential, but it’s also one which often elicits audible groans through already over-worked marketers.

Relevance is vital towards the success of the locally focused campaign, this means reusing generic or even overly broad landing pages might cost you conversion rates. Per our recommended PPC guidelines, creating unique, highly related landing pages for every campaign is among the ideal way to improve your conversion rates. Yes, there’s a larger upfront overhead when it comes to time, but laying the groundwork in this manner will pay off big further in the future.

2. Use Facebook Ad Targeting to your benefit

Facebook Ads’ greatest power - besides its obscenely large global users list, obviously - is the granularity in which advertisers can focus on their ads.

Facebook allows marketers to target their ads using just about any part of a person’s life being an advertising parameter, such as demographic data like age, life events like engaged and getting married or having a child, their amount of education or even approximate income, plus much more. These parameters may then be coupled with location focusing on, refining potential audiences even more.

Aside from becoming a cautionary tale about how exactly much information we willingly surrender on the web, this level of granularity is exactly what allows Facebook to provide advertisers an amazing degree of control of their campaigns.

3. Create Locally Focused Content

Everyone knows that Content is Good, but it’s incredible how few locally targeted businesses don’t make use of content as an online marketing strategy. It’s understandable; for a lot of small-business owners, you will find barely enough hours within the day to actually run their own business, let alone launch and sustain an extensive content marketing campaign, however for those who are prepared for the extra work, it might really pay off.

4. Promote Positive Testimonials Via your Social Channels

Alongside word-of-mouth suggestions, social proof considers the most persuasive elements you are able to leverage whenever promoting local area marketing for your business.

The expansion of review sites like Yelp and the ubiquity of testimonials implies that customers - satisfied or not - be prepared to be capable of gush and/or vent about how exactly great/awful you're. If your clients love you, why not get the most from your business’ fans, by promoting positive customer testimonials on the social channels.

Resource - medium.com/@socialmediaagency.au