Is the blog obtaining the traffic you've predicted?
If not, we'll let you know how Facebook ads might help drive quality visitors to your blog.
The goal, here's to finding the perfect marketing mix to boost and build up your blog visitor.
#1: Begin with the basics - Strategy
Keep in mind that the main focus is the blog. We're seeking to assist you to drive traffic to your blog, not your own Facebook presence. You know what your blog visitors coming to your blog for - your information, videos, pictures, etc. - Continue to keep it 'fresh', 'informative' and also 'entertaining'.
Prioritize: Facebook ads need to boost the click-through rate of Facebook website visitors to your blog. After they arrive, you've got a number of choices to track the achievements your Ads.
#2: Developing Your Blog's Social Media Existence with Ads
Facebook ads can perform a number of various things. They are able to advertise a product, service or behave as "brand builders".
Carefully targeted as well as tested Facebook ads must do both "brand-building reminders" to individuals who know you together with function as "attractors" - bringing over individuals who say something similar to "Gee, that appears interesting!"
When controlling your Facebook Ads Manager as well as Power Editor, you are able to think of a campaign (both budget as well as scope) to reach exactly that target market which you've identified. Facebook will help you with campaign demographics like location, job title, interests, household earnings, etc.
Are you a novice to the world of paid for advertising?
There's excellent potential in shifting from 'free' to 'paid' social media content drivers.
We're all acquainted with the success which comes from the utilization of Google AdWords marketing. Facebook ads operate in the same way. How big is your target market? Shall we be talking hundreds, thousands or tens of thousands of possible readers as well as followers?
#3: The need for Straight Uploaded Video Ads
YouTube is excellent and extremely popular, but, when it comes to advertising, we have found that straight uploaded video (i.e. no hyperlink required) are much more efficient in driving traffic and people to a blog - your blog! Thus, if at all possible, try to produce as well as upload your own videos and employ another person's.
To guide, direct video uploads, Facebook has presented video Ad tools as well as special page features to create even more visitors and fans for your blog.
Whenever you upload a video to Facebook, you will find the option to add a "call to action" link at the end of your video which lets you videos link viewers to the web page that you pick.
Is it simple to use?
On your own Facebook page, simply click on "Photo/Video" as well as upload your video. After uploading, you simply click the "Add a Call to Action Link" that appears.
Choose the button using the wording which works for you and type within the destination URL (you choose the webpage).
So how exactly does it work?
After somebody watches your own video on Facebook, a "CTA" button appears. If the viewer clicks it, they will be taken up the URL you specified by the "Add a Call to Action Link".
It Just gets Better
In terms of individually evaluating your own upcoming and ongoing advertising campaign, we've observed the linked Facebook answers and questions to be helpful.
Originally published at medium.com/@socialmediaagency.au
No comments:
Post a Comment