An Ideal Guide to Facebook Carousel Ads

From their launch in 2014, Facebook Carousel Ads has enabled many businesses to perform several goals, such as 30-50% reduce cost-per-conversion, 20-30% reduce cost-per-click, and considerably higher engagement and sales compared to single-image website link ads.

Regardless of your business or advertising campaign targets, Facebook Carousel Ads can assist you better interact with your audience and reach your goals by offering a larger canvas to promote your story, products, or services.

What are Facebook Carousel Ads?

Carousel ads enable you to showcase 2-10 images or videos inside a single ad - each having its unique external website link. Users can browse through every image or video by using on mobile phones or clicking the left-right arrows on pc.

Because this Facebook Carousel Ad format shows, carousel ads also present post text, a headline, link information, call-to-action, and hyperlink to your website or post-click landing page, just like some other Facebook ad types:

Building the business case for Facebook carousel ads

Facebook Carousel Ads with both image or video cards are ideal for any business searching for more innovative ad space and ideal for the following targets:

• Showcasing several products, services, or apps that every link to various post-click landing pages. This provides users more choices and helps increase click-through rates.
• Presenting more details in regards to a single product, service, or app. Showing various information, angles, or facilities to increase inform buyers of how it works.
• Advertising an event or number of events, utilizing the cards to provide essential event information, like date, time, place, speakers, and content highlights.
• Detailing techniques and advantages. When your brand doesn’t sell any physical products, offer an explanation of how your business performs, and display the advantages of being a customer.
• Telling the brand’s story through effective image or video cards, or developing a single long image:

One more powerful reason to work with carousel ads is that they don’t charge additional. Like all Facebook ads, the ad type is not related to what you spend. As an alternative, you choose what you’re charged and how much you want to invest.

Facebook Carousel Ad features

Carousel ads can be built from the Facebook Page or even in Ads Manager. The difference is when you need every carousel card to hyperlink to a unique URL, you need to utilize Ads Manager.

In addition to several supported targets, ad positions, and CTA copy alternatives, there are features for Facebook Carousel Ad size, design features, and technical requirements:
Design specifications:

• Minimum quantity of cards: 2
• The maximum quantity of cards: 10
• Image file formats: jpg or png
• Video file formats: MP4 or MOV is suggested, but other formats are accepted
• Image highest file size: 30MB
• Video highest file size: 4GB
• Video highest length: 240 minutes
• Suggested resolution: a minimum of 1080 x 1080px
• Suggested ratio: 1:1
• Text: 125 characters
• Headline: 40 characters
• Website link description: 20 characters
• Images using more than 20% text can experience decreased delivery

Technical requirements:

• Aspect percentage tolerance: 3%

Bottom line
Facebook Carousel Ads enhance any digital marketer's advertising approach by providing a native ad format to complete any gaps in their presence online. To build the most optimized carousel ad, get in touch with the Facebook Advertising Agency for the most updated ad features and targeting choices.

View more here: LBD Marketing